Today we are launching the much anticipated Haute-T. The idea of a tee has always been on the back burner – it finally came to fruition after deciding on the perfect graphic, cotton blends, and cuts. We shot the campaign in New York with an all-Asian cast including my friend Youngjun Koo (New York Magazine contributor/model/general cool body), Gia Seo (model/stylist), and Eri Wakiyama (IG/Tumblr star). I chose these faces because they all have such interesting stories (make sure to check them out!) and in their own way embody the spirit of THP: youth, individuality, and rebellion.
Make Up Lisa Thai / Hair Bobbie Yanoupeth / Photography + Creative Direction Quan Mai/ Creative Direction Vanessa Hong