A New Beginning


So what happened? One day the store was up, and then suddenly this message! What happened Vanessa? Six months on and I’m ready to share the journey. From trigger point to where I stand now and my vision for the future. 

The Trigger

I remember it so vividly: I had just flown into Rome for a job with Fendi – it was the brand’s 100th anniversary. Rumours were swirling that Karl would shut down a major city landmark to host a special runway show. Glitz. Glamor. The whole thing. My room was decked out: bags, shoes, outfits. Ie typical blogger fare. Amidst all this, I was oddly drawn to watch A True Cost – a documentary by Livia Firth exposing the realities of industrialised fashion. The human toll. The environmental toll. It was catastrophic. I had no idea.

‘Did you know that Fashion is the #2 Polluter on Earth?’ the voice asked me through the screen. No Way! It can’t be! This fun thing that I call work? It can’t be? How is it second to only BIG OIL? I was reeling. Then as the story unfolded, it made total sense. 

We have an insatiable appetite for ’stuff’ and newness in the West, which has come at a great cost. Not only to other humans, but our beautiful planet, & even more insidiously, ourselves. 

So what do we do? Eschew all forms of retail forever and live in rags? 

The Romy Mini

The Aftermath

No. Don’t live in rags. Because fashion is not the enemy here. In fact I think it can save us (seriously). What if fashion can be used as a vehicle for social change, expansion and uplifting?

In that moment THPSHOP was reborn. Suddenly the pieces fell into place and I saw how powerful this platform can be to propagate change. For too long I was scared to speak out – in fear of being ostracised, deemed ungrateful, or even worse – uninteresting. But none of that matters anymore, because my/our mission is clear: Our Planet needs us Now. Not tomorrow. Not next Year. But NOW.

Vision for Future

In our first foray back, we have partnered with a family of artisans from Morocco that hand-weaves baskets in a small village outside of Marrakech. Each basket made of either dried palm leaves or raffia requires 1-1.5 hours to construct (and often by the elder women of the community). They are extremely durable, unprocessed & biodegradable. And yes, beautiful. This is what sustainable, slow fashion looks like. 

Market Jumbo

15 Comments

Comments

  1. La Bijoux Bella | by mia says:

    Simply fabulous … love ❤️ the presentations! 🙂

    🍂🍁LA BIJOUX BELLA 🍂🍁| by mia | A Creative Lifestyle Blog

  2. Congrats, Vanessa! this is awesome. the pieces and the ethos are equally beautiful. whenever this discussion comes up, I always say that doing something is better than nothing and that if everybody made one small change to how we consume, the impact would be significant. xx

  3. Andrea says:

    I always love to see a new post from you in my feed now even more so.

  4. Shloka says:

    I think it is so admirable that you’ve done this. So many people in the fashion industry see that message and then do nothing about it. You saw that and you took actual steps to make it happen! This is amazing!

    x
    Shloka
    http://www.thesilksneaker.com

  5. Magdaa says:

    Congratulations, this is so amazing, I support this 100%! I hope one day everyone will think that way and things will change for good. Thank you for not choosing the easy option!

    http://www.gloryofthesnow.com

  6. claudia says:

    I love the dress and the summery accessories are really nice too!
    xx
    Claudia
    http://www.trendenciesblog.com

  7. Meg says:

    Wonderful! All of it. Fashion can be beautiful and sustainable. We just need to choose the path. I look forward to seeing the future! 🙂

  8. Jandrew says:

    The great look of this site and style is something to look forward to. ThanksJandrew
    Dress The Part
    http://www.jandrewspeaks.com

  9. Nissa says:

    I applaud your change of direction, sometimes it really is necessary to think of our planet’s future.

  10. Farrah says:

    Applaud your decision! #farrahnaykaashline

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